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Adventure Tourism can help a country`s economy, says a study

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Have you ever thought that jungle tours, whitewater rafting or bird watching could help a country’s economy? A new study from GWSB researchers identified adventure travel as a rapidly growing market that offers economic opportunity for countries seeking to develop tourism.

“Instead of being seen as a small, niche market, the study shows that adventure tourism is a sizable market with the potential for significant economic growth opportunities” said Kristin Lamoureux, director of International Institute of Tourism Studies. “...For many developing destinations without the resources to build infrastructure, adventure tourism is a realistic alternative and provides a strong argument for preserving a destination’s resources.”

The study, conducted in partnership with the Adventure Travel Trade Association and Xola Consulting, estimates that consumers worldwide spent more than $89 billion (excluding airfare and gear or clothing purchases) on adventure travel in 2009. The study also finds that approximately a quarter of those traveling from North America, Latin America and Europe took holidays involving adventure activities and spent $53 billion on gear purchases alone. Researchers say the growth in adventure tourism is good news for both the public and private sectors, including governments, state or national tourism offices, tour operators and gear and apparel manufacturers.

They found that adventure travelers tend to be affluent and educated, and are typically are environmentally and culturally aware consumers and lean toward adventure travel because of its focus on responsible and sustainable development.

It was also found that the adventure market is sizable, at 26 percent of the traveling population. The study is expected to aid the adventure travel industry, destinations seeking to grow or improve adventure offerings and adventure tour operators.

By GWSB (Yo can see more on http://atthecenterofitall.business.gwu.edu/2010/08/12/study-shows-growth-opportunities-in-adventure-tourism/)